Information We Collect
Excel Automotive (“we,” “us,” or “our”) collects information you provide directly, such as your name, email address, phone number, and any details submitted through our contact, test-drive, trade-in, or financing forms. We also collect information automatically when you visit our website, including IP address, browser type, device information, pages viewed, and referring URLs.
How We Use Your Information
We use the information we collect to:
- Respond to inquiries and schedule test drives or appointments
- Process financing, trade-in, and purchase requests
- Improve our website, inventory listings, and customer experience
- Send marketing communications, where you’ve given consent
- Comply with legal and regulatory obligations
Cookies & Tracking Technologies
Our website uses cookies and similar technologies to remember preferences, understand how visitors use the site, and measure the performance of our pages. You can disable cookies through your browser settings, though some site features may not function properly without them.
Advertising
We use third-party advertising and analytics services, including Meta (Facebook/Instagram) and Google Ads, which may use cookies, pixels, or similar technologies to deliver and measure ads based on your visits to our site and other sites. These providers may collect information about your browsing activity over time. You can opt out of personalized advertising through your Google Ads Settings or Meta Ad Preferences.
Sharing Your Information
We do not sell your personal information. We may share information with service providers who help us operate our business (such as website hosting, CRM, and advertising platforms), with lenders or financing partners when you submit a financing application, and when required by law or to protect our legal rights.
Financing & Credit Applications
If you submit a financing or credit application, we collect additional financial information necessary to process your request, which may be shared with banks, credit unions, or financing institutions on your behalf. This information is handled in accordance with applicable federal and state financial privacy laws.
Data Security
We use reasonable administrative, technical, and physical safeguards to protect your information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
Your Rights & Choices
Depending on your location, you may have the right to access, correct, or request deletion of your personal information, and to opt out of certain marketing communications or data sharing. To exercise these rights, contact us using the information below.
Children's Privacy
Our website is not directed to children under 13, and we do not knowingly collect personal information from children.
Changes to This Policy
We may update this Privacy Policy from time to time. The “Last updated” date at the top of this page reflects the most recent revision. Continued use of our website after changes are posted constitutes acceptance of the updated policy.
Contact Us
If you have questions about this Privacy Policy or how we handle your information, contact us at excelautomotivedealer@gmail, call 630-200-9746, or visit us at 3550 S. State Street, Lockport, IL 60441.